Hi, I’m Katy! Here’s what I do best, along with samples of my work.

Engage audiences through timely and relevant email marketing

• Here’s a high-converting welcome email I wrote to folks who expressed interest in Black Canyon National Park (and opted in to receiving communications, of course!).

Increase site visitors by creating SEO web content

• Strategic SEO has earned many of my pages a spot on the first Google search results page and in AI citations for pertinent keywords. This article about the Gunnison National Forest, this write-up on Crested Butte mountain bike trails and this guide to skiing Crested Butte Mountain Resort are examples of content that has acted as a gateway to attract new users to the site.

Connect with the right people by crafting audience-specific copy

• My background in journalism gives me to tools to research and write about any topic, like this website copy I wrote about an economic development organization.

Convert customers through compelling landing pages

• I’d love to tell you how I used data and analytics tools to improve the conversion rate of this landing page.

Make data-driven decisions by leveraging analytics tools

• There’s no shortage of data out there! These days, it’s all about focusing on the right data to make calculated changes to achieve specific goals. I use Google Analytics and Google Search Console to home in on website KPIs.

Tell a story by curating a coordinated brand image

• I’d love to tell you about the time my team worked with several vendors to re-brand Gunnison Crested Butte Tourism from the ground up.

Keep a pulse on travel, tourism and outdoor adventure sports

• When I’m not at work, find me mountain biking, skiing or traveling the world.